1)Part of Honest Tea's mission is to convince consumers to make healthier choices by offering innovative products. Based on what you saw in the video, describe at least two "disruptive innovations" this company has made to support this goal.

2)When Honest Tea decided to become a division of Coca-Cola, many employees and customers expressed resistance to that change. Based on what you know about the two companies, why do you think people might have resisted this change?

3)Of the implementation tactics described in the text, which tactics did Honest Tea's leaders most likely use to overcome that resistance?

Healthy products and tried to form products to adapt to their product to realize customers. 

Step-by-step explanation

1.

The first disruptive innovation they tried was changing their target market, as they stated they love healthy people but were trying to grab the eyes of the non-healthy people. They found-healthy products and tried to form products to adapt to their product to realize customers. Another one is  innovation is their plant bottle made from plant base resign which is more ecofriendly. 

2.

I believe the people resisted because Coca-Cola doesn't make me think healthy low calorie although they're doing have their diet drinks, I don't think people match healthy with Coca-Cola so I might hesitate also. In my very own opinion from seeing what coke can do to a can, it doesn't push me to buy for his  or her products or their affiliates. 

3.

I believe that they knew where they needed help which they found the right company to undertake to do so. They made some compromises and elevated their mission. There's now consumer demand for his or her product which made it easy to make shelf space.