Reflect on the assigned readings for the week

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Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. Assigned readings Dawn Bucci strategic management , NB do not copy from anywhere

Also, provide a graduate-level response to each of the following questions:

1. Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. How can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
2. Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers?