suppose you are a Supply Chain Manager at British airways in South Africa. Evaluate the role of Information Technology in British Airways' supply chain and the characteristics of information used in that technology

 

Answer:

Role of Information Technology at British Airways:

• Dynamic Display Solutions
• Passenger Processing
• Information Distribution
• Online Booking

Characteristics of Information used in Airways:

• Availability/Accessibility
• Accuracy
• Reliability
• Completeness
• Conciseness
• Presentation

Step-by-step explanation

Technology brought different skills on airlines industry. It serves as the communication key in each process. And here are some roles of Information Technology at British Airways:

• Dynamic Display Solutions: It allows to display necessary information needed in a flight which serves as a perfect medium to every passenger. It can be easily changed and updated and ensures to reach passenger within the terminals. It is also a great help in advertising and promoting the airlines and captures the eye of each passenger.
• Passenger Processing: Transactions can be made online for faster services. Information technology can help with all the information needed and allows paperless transaction which is convenient and time-saving. Having a WiFi also is a great advantage for the airlines which will help passengers book online and on the same hand, the airlines earn profits through partnerships with the network system.
• Information Distribution: All information needed are accessible. Airlines can use these information to interact with passengers to level up their services and experience. It is also a great medium for advertisement that will allow to reach customers in all social media networking sites without too much struggles. With this, it is also easy to gather customer's feedback and suggestions regarding their experience on the airlines. 
• Online Booking: Easiest and most convenient way of using the technology. It allows to save time, effort, and money with this service. It also encourage passengers to organize or customize its flight without the hassle. 

Characteristics of Information used in Airways:

• Availability/Accessibility: It must be easy to access to avoid delays in flights. This may lead to another problem if the information needed will take a long time to access or if it is unavailable. All the necessary information must be readily available and accessible.
• Accuracy: Accurate number is important especially in booking flights. Updates should be continuous to avoid discrepancy in numbers.
• Reliability: Information should be factual. It should be true especially on the personal information needed to each passenger. Errors can brought problems and delays which is costly and stressful for the part of the passenger.
• Completeness: Information should contain all the details needed. It will also result in delays if there is lacking information whether in passenger's part or airlines services.
• Presentation: Since it is an airlines, all the information presented should be accurate, complete, and reliable in order for the passenger to know all the details he/she needed in the flight.