Public Relations

This section of the Week 7 readings highlights the basics of public relations tool and activities. These tools include:

• Press releases 
• Sponsorships 
• Cause-related marketing 
• Product placement

Many companies with small budgets mistakenly think they can use "free" advertising as they define public relations. Indeed, some companies do rely only on public relations only if the unique selling proposition is so newsworthy that the news media will be the carriers of the company's message. Apple is a master at this whenever that company launches a new product.

Can you think of any other product that relied solely on public relations? What was it about its unique selling proposition that made this feasible for this company?

 

Public relation being the act of a company or an organization trying to change and shape the views of people towards its brand, develop good relationship with the public as well as the stakeholders in the industry.. An example of such companies that have benefited from public relation is the Coca cola company.

Step-by-step explanation

Public relation being the act of a company or an organization trying to change and shape the views of people towards its brand, develop good relationship with the public as well as the stakeholders in the industry. This method has worked for various companies as it earns trusts and confidence, boost relationships and sell the brand. An example of such companies that have benefited from public relation is the Coca cola company. The most recent one being the summer of sharing: share a coke. Many soft drinks consumers were enthusiastic about getting a bottle of coke with their names on it together with their loved ones- family, friends and relatives. coked swapped three of its iconic logos on a 300Ml drink with the most popular names on it mostly names of youths and teenagers. This went viral the whole world with more than one million people sharing coca cola and pictures of them having a taste of it in social media. Everyone was asking their friends, partners and family if they have got their own bottle. Some people up to now have a those bottles bearing their names inside their houses and rooms.

For loved birds, some even went ahead and gave a bottle of cold drink to their fiancee/fiance as a genuine sign of love and appreciation.

I myself went and bought a cold coke drink for myself during the summer.