what are Nikes strategic statements (vision, mission, objectives, goals, values, et cetera)? Based on these statements, which strategic imperative appears to be most critical to the company? (economic imperative, political imperative, Quality imperative, Administrative Coordination.Luthans & Doh, 2018, pp. 295-299)

Nike vision statement is to "bring inspiration and innovation to every athlete in the world" while its mission statement is to "do everything possible to expand human potential".

Based on both the mission and vision statement it is Apparent that Nike wants to achieve total quality management in order to bring out products that are innovative and exceed the Expectations of the final consumer. Similarly Nike is a company which sell innovative athletic gear with has maximum its value added in the upstream activities of the value chain of the company. Based on the Vision and Mission statement of the company the imperative that appears to be most critical to the company is quality imperative.

The target market of Nike is athletes all around the globe and therefore providing them with top-notch quality product is the only way of being successful in the competitive industry. It is highly imperative for Nike to ensure product quality in manufacturing through Quality Control and Quality Assurance procedures because for a brand like Nike the cost of bad quality is excessively higher as compared to the cost of good quality. By maintaining the high quality of products, Nike is able to enhance its brand image while providing innovative products to the final consumers. Therefore the major concerns for Nike is the quality imperative.