How benchmarking can be used by the owner or manager of a fast food chain? Explain your answer

 

Benchmarking can be used by the manager or the owner of a fast food chain in the following ways;

• Understand how to better treat employees.
• Understand how to advertise the fast food chain to the people.
• Know how to handle different foods and how to cook them to the liking of the customers.

Check the second section below for the explanation.

Step-by-step explanation

Benchmarking is an important aspect in every line of business. Every business has to learn from another in order for it to improve and grow(Use benchmarking to improve your business | Business Queensland, 2015). For a manager or an owner of a fast food chain, they can use benchmarking to understand how to treat their employees better. As a fast food chain, your priority is usually to retain your workers for the longest time possible. Therefore, through benchmarking, you can be able to know how you will need to treat your employees. You will see how other fast food restaurants are treating their employees, which will in turn give you an insight on how you will need to treat your own employees.

The next thing that you can learn through benchmarking is how to advertise the food chain business in question to the people. A lot of food chain restaurants are uncompetitive because they do not know how to advertise their services to the people. Through benchmarking, you can be able to learn how other restaurants are advertising their companies to the people thereby earning more customers. You can be able to learn from them, which will in turn boost how you market your fast food chain to the community around you.

The next thing that you can learn through benchmarking is how to handle different foods and how to cook them to the liking of the consumers. Therefore, through benchmarking, you can be able to know the different ways that you can prepare fast foods to the liking of your consumers. You will be able to know how to prepare chips, coffee, and even bread to the liking of your consumers. Therefore, through benchmarking, you can be able to prepare foods in the right way, that consumers and customers are going to like and appreciate.