question archive Social networking sites are fast becoming corporate resources

Social networking sites are fast becoming corporate resources

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Social networking sites are fast becoming corporate resources. Consider how Facebook may be used by an organization. Can you think of different ways in which organizations such as Coca-Cola, KFC, or Bank of America can use social networking? What are network effects?  

 

If you were the chief executive officer of a Fortune 500 company, would you be comfortable using social media sites like Facebook or LinkedIn as part of your CRM strategy? Why or why not?

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