Chipotle Mexican Grill's slogan is "Food with integrity"

Subject:MarketingPrice:2.84 Bought6

Share With

Chipotle Mexican Grill's slogan is "Food with integrity". Despite their slogan, they have a higher than average food poisoning rate. Citing research, discuss Chipotle in terms of strategic positioning:

a)what positioning strategy are they currently employing?

b) are they succeeding at their strategy?

c) identify 2 marketing actions the company could undertake to advance their strategy.