question archive Chipotle Mexican Grill's slogan is "Food with integrity"
Subject:MarketingPrice:2.84 Bought6
Chipotle Mexican Grill's slogan is "Food with integrity". Despite their slogan, they have a higher than average food poisoning rate. Citing research, discuss Chipotle in terms of strategic positioning:
a)what positioning strategy are they currently employing?
b) are they succeeding at their strategy?
c) identify 2 marketing actions the company could undertake to advance their strategy.
A. Since Chipotle is has been known to have higher than average food poisoning rate, they try to market their items with fresh and high quality ingredients. The positioning strategy they are currently using is based on quality.
B. Yes, they are succeeding at their strategy since a lot of people are going for quality nowadays.
C. Chipotle should consider adding viral marketing and undercover marketing to advance their strategy because people nowadays tend to check reviews from others rather than checking it out themselves.
Step-by-step explanation
A. Since it was explained above that Chipotle has a higher than average food poisoning rate and based on my research they do serve people with fresh ingredients.
B. Because people of today tend to care more on their health and wellbeing.
C. Because people are always on their phones, sharing videos and viral things.