If a person is looking for new mobile phone what criteria he should consider? In additions to these how shop keeper can add values using other dimensions of service quality. 

Buying criteria to consider

Price

Speed

Quality

Durability

Breadth of offering

Step-by-step explanation

The following are the criteria that a person looking for a mobile phone should consider:

Price: The price factor matter most to the buyers. The person should consider the prices of the mobile phones and purchase the one that is pocket friendly and also the one he/she will be able to save some little cash should he/she had decided to buy from the competitors of a shop that he/she intends to purchase from.

Speed. The mobile phone should be operating at high speed. Random-access memory should be in consideration when selecting the phone. The phone should not operate slowly and operate without hanging.

Quality. The quality of the phone should be in consideration. The mobile phone should have features that would be able to meet the customer's needs and wants. The person should select a mobile phone that is able to meet or exceed her/his expectation. It should also be able to adapt to the latest technological innovations of mobile phone apps.

Durability. The person should look at the phone's durability by getting information about its durability from past users. The longer the durability, the better the phone.

Easy to use and breadth of offering. The person should find a mobile phone that is easy and simple to use, not the complex one. The person should also consider the various offering of mobile phones such as price reduction. All these criteria will help the person to develop a good buying decision.

The shop keeper can add the value of service quality by providing expert advice on how the person will use the mobile phone. The shopkeeper can also add value by providing quality customer care to the buyer. Such as quick response to the buyer's complaint or issue raised. Speed delivery of the customer purchase will also help to increase service quality. Reaching the customer to get the feedback of whether he/she was satisfied with the service offered or the product was able to meet his need and want will also add value to the customer service.