Q1: Discuss the major challenges facing marketers heading into the next century. (3)

Challenges for marketers in the next century:

• Increase in competition - as time goes by more and more people becomes capable of building their own company with the help of readily available information on the internet.
• Brand awareness - brand name alone can bring new consumers without much of a marketing effort.
• Target content for international consumers - We now live in a digital age where anyone can get what they want from anywhere in the world with the help of online shopping. The challenge is getting a companies message across different languages and cultures.
• Generating Traffics - Getting enough traffic is always a challenge to anyone who wants to sell something online.
• Transition to a more internet based marketing style - We are currently living in the digital age and one can only assume that people will eventually transition to a more online based lifestyle so should marketers gear towards a more online based type of marketing.

Step-by-step explanation

• Increase in competition - as time goes by more and more people becomes capable of building their own company with the help of readily available information on the internet.

It will be difficult for a marketer to get his message across when there is an increase in competition. Therefore, as a marketer you have to figure out a way to 'Stand out to a crowd".

• Brand awareness - brand name alone can bring new consumers without much of a marketing effort.

The more famous the brand the harder it is for a marketer to over shadow as many of the consumers are brand conscious and are willing to pay the price for the name.

• Target content for international consumers - We now live in a digital age where anyone can get what they want from anywhere in the world with the help of online shopping. The challenge is getting a companies message across different languages and cultures.

It is an extra challenge for marketers to market a product when you have an international audience as different culture means different demands, preferences and styles.

• Generating Traffics - Getting enough traffic is always a challenge to anyone who wants to sell something online.

As people become more reliant on purchasing their needs and wants online marketers will need to figure out a way to attract and generate that traffic.

• Transition to a more internet based marketing style - We are currently living in the digital age and one can only assume that people will eventually transition to a more online based lifestyle so should marketers gear towards a more online based type of marketing.

A few years from now traditional ways of marketing that we know of may no longer be applicable, it is possible that everything maybe done online and so marketers should find different ways to market their products online.`````