question archive   1)Consider a product that you enjoy using

  1)Consider a product that you enjoy using

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1)Consider a product that you enjoy using. Explain how you would begin to research the market to sell this product in your area. What steps would you take?

2)Think of an idea for a product or service that you think you might be able to sell in your area. generate a general marketing plan, based upon the readings from this unit, and complete some basic market research. Include information about who your customer is, how you attract their attention, and how to determine the pricing of your product or service.

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Research to sell this product in a given area one should follow the following steps;' identifying the buyer persona,  identifying the group to engage with and the most reliable group to involve in the market research, prepare the questions for their market research participants, note down is a list of the primary competitors of the good in question to enable one to decide what strategies to use to face this challenge and finally  analyzing the findings to come up with better strategies to venture the market. 

Step-by-step explanation

1. In doing the research to sell this product in a given area one should follow the following steps;'
It begins with identifying the buyer persona where one must comprehend their buyers before analyzing how they make their buying decisions.
After understanding the buyers, the individual then identifies the group to engage with and the most reliable group to involve in the market research.
After identifying with the group, one should prepare the questions for their market research participants. This aids one to familiarize with the type of questions they are going to provide to the participants.
As the survey is ongoing the important thing to note down is a list of the primary competitors of the good in question to enable one to decide what strategies to use to face this challenge.
The last step is to analyze the findings to come up with better strategies to venture the market.

 

2. In this case the product to be involved in the marketing plan is the baked brown milk cookies.
This business is aimed at producing the best freshly baked cookies to be distributed all over the states of America using different employed agents.
The business is targeting all the ages of the population who are lovers of cookies and are willing to spend few dollars on the snack.
The business is targeted to be in operation within the next four weeks and it kicks off with a starting income of 1000 dollars.
The key performance indicator to be followed will be the number of packets of cookies distributed weekly.
The business will have organizational structure headed by an area manager in the different states.