question archive Ted and Luke Thorndike have been approached by several local racquetball players, each of whom would like to be sponsored by Thorndike Sports Equipment during regional tournaments to be held during the next calendar year
Ted and Luke Thorndike have been approached by several local racquetball players, each of whom would like to be sponsored by Thorndike Sports Equipment during regional tournaments to be held during the next calendar year
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Ted and Luke Thorndike have been approached by several local racquetball players, each of whom would like to be sponsored by Thorndike Sports Equipment during regional tournaments to be held during the next calendar year. In the past, Luke has resisted the sponsorship possibility. His philosophy has been, "Our racquets are the best in the business. If they're smart, they'll use a Thorndike racquet; and if we're smart, we won't give it to them for free."
It wasn't easy, but Ted finally convinced Luke of the benefits to be gained by exposing racquet club members and tournament spectators to high-caliber players who rely on Thorndike racquets and related sports equipment. According to Ted, this exposure is easily worth a few racquets, a couple of pairs of court shoes, and a half-dozen "Thorndike Power" T-shirts.
The Thorndikes compromise between Luke's original idea of sponsoring nobody and Ted's proposal to sponsor at least three players. Their eventual selection is Kermit Clawson, an outstanding young player who finished third in the regional championship tournament last year. Kermit and the Thorndikes have reached agreement on all of the details of the sponsorship arrangement but must decide on which combination of racquet and string would be best.
