1) New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes could you make to enter that industry and enhance customer satisfaction (and be profitable)? 

2) Run a taste test. Compare Pepsi vs. Coke, or bottled water vs. tap, or an expensive bottle of wine vs. the boxed stuff. Discuss participants' level of knowledge and surprise.

Questions

• Compare the diagnostic criteria for the two disorders.
• Describe the etiology behind the disorders.
• Describe treatment strategies for these disorders.
• Explain potential challenges associated with treating these disorders.

 

QUESTION 1

A number of issues related to disgruntled customers can be identified, especially in the banking sector. In order to increase the level of customer satisfaction in this field, the following steps may be taken: 

• Recruitment of better qualified employees or banks can provide training to employees in compliance with customer requirements. 
• Employees may be asked to treat themselves with customers in a more courteous and helpful manner. 
• Implement such measures that can make banking processes more comfortable with the aid of technology and the Internet, so that clients can obtain all these services at their doorstep.
• The upper or middle management roles should be focused on providing resources for those workers who are considered to be customer friendly, courteous and competent.

The level of satisfaction among customers can be increased if the bank focuses more on delivering quality services and hires courteous, good, well trained employees who know how to please the customer. Many banks are also struggling to have the right balance of customer support.

QUESTION 2

Taste testing is one of the most effective methods of knowing the customer's insights into their tastes and attitudes towards the products of two rival brands. I did a taste test with my family, friends and classmates. There were 10 participants in my taste testing. My taste test has been a blind taste test. Participants do not know the name of the brand in a blind test. Blind taste testing would give me more precise and impartial results from the participants. I did a taste test for bottled water vs Tap water. I took a bottle of natural spring water from Evian. I poured the water into the bottle, and then I took the water out of the tap in the second glass. They both looked the same as water is colorless, so no participant knows which water is from which source. Then I called the participants one by one and asked them to take a sip of each bottle. Then I asked them a few questions, like what's the taste like? What do they feel after taking a drink of each glass? Which glass of water do they prefer? Can you say the difference between which glass of water is mineral water and which one is tap water? After the taste test, the findings were surprising. Out of 10, only one participant was able to state which is tap water and which is Evian spring water. 9 participants were unable to say the difference. In the sense of taste, both participants said that both taste the same. Out of 10, 6 favored Evian spring water glass to 4 tap water, but they struggled a lot. This was very surprising, since bottles of mineral water are costly, but taste the same as tap water.

I believe that the Taste test will provide insight to mineral water brands to enhance their brand's product. We know that mineral water is abundant in minerals and other nutrients, but it has no taste but health benefits. That's why the taste test is so unexpected.