Q#2: Assume yourself as marketing manager of any manufacturing firm (mention as per your choice.) Write a draft mission statement for your company. Identify which (if any) of the growth strategies discussed in class your plan will pursue, based on your still very preliminary thinking. Determine why that strategy does or does not make sense, compared to the other alternatives. Set the objectives that your plan or project is intended to accomplish, measured in terms of sales and/or market share and profit contribution, over a specified time frame.

pur-new-sol

Related Questions