question archive Activity 1 With Products, Is It Form or Function? The "form versus function" debate applies in many arenas, including marketing
Activity 1 With Products, Is It Form or Function? The "form versus function" debate applies in many arenas, including marketing
Subject:MarketingPrice: Bought3
Activity 1 With Products, Is It Form or Function? The "form versus function" debate applies in many arenas, including marketing. Some marketers believe product performance is the be all and end-all. Other marketers maintain that the look, feel, and other design elements of products are what really make the difference. Take a position: Product functionality is the key to brand success versus Product design is the key to brand success. Activity 2 Think about the pricing methods described in this chapter—markup pricing, target return pricing, perceived value pricing, value pricing, going-rate pricing, and auction-type pricing. As a consumer, which do you prefer to deal with? Why? If the average price were to stay the same, which would you prefer a firm to do: (1) set one price and not deviate or (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions?
