question archive Imagine your firm produces high end watches
Imagine your firm produces high end watches
Subject:MarketingPrice: Bought3
Imagine your firm produces high end watches. You have had success in your Local market (Australia), but are looking to expand into Europe. You need to decide whether to implement a 'standardised' or 'adapted' marketing mix. Explain both of these options, and identify some specific benefits your firm could expect to achieve by implementing the 'standardised' approach.
