How do you go about designing a need assessment for the Airline?
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How do you go about designing a need assessment for the Airline?
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Scope the needs assessment: This step is basically defining the purpose of the needs assessment and the expected results. This also defines who will be involved as well considering factors such a available resources and the current way of rendering services.
Developing an assessment criteria. This step mainly focuses on determining what basis or criteria to use in evaluation and prioritizing of the needs.
Creating a plan for data collection: This would involve determining the need for either quantitative or qualitative data. For instance, there could be a questionnaire collecting customers opinions especially in the business class.
Actual collection and analysis of the data: Once the data is collected, analyse, synthesize and present to the decision makers and any other stakeholder with interest.
Apply the selected criteria and prioritize the needs. At this point, the airline is in a position to determine what could be causing the customers to leave and opt for other airlines. From analysis made from the collected data, the airline can develop strategies and action plans to help curb any activity or service offered by the airline to retain the customers.
Determining the way forward and providing feedback: This includes identifying issues, risk factors, causes and consequences of any strategy to be undertaken and giving back feedback to the stakeholders.