Given the following data from a Comparative Competitive Efforts page in the CIR Industry Your Company WHOLESALE SEGMENT Wholesale Price (S per pair) SIQ Rating (1 to 10 stars) Model Availability Brand Advertising (S000s) Rebate Offer (S per pair) Delivery Time (weeks) Retailer Support (S per outlet) Retail Outlets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) Market Share (%) Your Company $44

Subject:ManagementPrice:2.85 Bought3

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Given the following data from a Comparative Competitive Efforts page in the CIR Industry Your Company WHOLESALE SEGMENT Wholesale Price (S per pair) SIQ Rating (1 to 10 stars) Model Availability Brand Advertising (S000s) Rebate Offer (S per pair) Delivery Time (weeks) Retailer Support (S per outlet) Retail Outlets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) Market Share (%) Your Company $44.00 4.0 350 11,000 4.00 3 wks 5,500 1,007 100 63 2,773 -16 2,757 11.4% Average S53.83 6.3 300 14,350 3.40 2.8 wks 4,675 1,538 vs. Ind. Avg -18.3% -36.5% +16.7% 23.3% +17.6% +71% +17.6% -34.5% 9.9% 76 2,413 +14.9% 2,413 10.0% +14.3% 5 Based on the above data for your company, which of the following statements is false? o Your company's pairs sold were 16,000 pairs lower than they would otherwise have been o Your company's percentage competitive advantages and disadvantages on the 10 O Your company had a very sizable price-based competitive advantage of 18.3% because of insufficient warehouse inventory to fill all orders received from retailers competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 11.4% market share o Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's above-average delivery time o Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's competitive effort in branded advertising and by your company's low celebrity appeal rating, low brand reputation, and small number of retail outlets stocking your company's brand