C-15: How would you describe Apple's pricing strategy, are they skimming pricing, penetration pricing, or target costing? Why? Justify your answer

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C-15: How would you describe Apple's pricing strategy, are they skimming pricing, penetration pricing, or target costing? Why? Justify your answer.  300

16. When going from an (or significance level) of 5% to a

new

one of 1%:

a

A) the probability of committing a Type I error will be greater

B) the power of the test will be lower

C)    will be decreasedb

D) there is greater likelihood of claiming that

 is false when it is really true

 

17. The term "decision errors" refer to the fact that we employ the scientific method to come to a

conclusion that is ______________ .

A) not based on reason or logic.

B) always correct.

C) usually based on faulty data.

D) only an educated, best bet as to the state of reality.

 

18. Keeping in mind that alpha is generally set very low or strict (so to speak), which is generally

considered to be the worst situation from a scientific viewpoint?

A) Failing to reject a true null

B) Rejecting a true null

C) Rejecting a false null

D) Failing to reject a false null

 

19. Changing the significance level cutoff (alpha) to 10% instead of the more usual 5% would increase

the likelihood of

A) a Type I error.

B) a Type II error.

C) failing to reject the null hypothesis.

D) both A and B.

 

20. A social psychologist who is designing a study to see whether people who see a particular film are

more likely to use violence as a solution to a problem plans to use a scale that assesses this construct and

has a population mean of 78 with a standard deviation of 14. The psychologist expects an increase of 8

points above the population mean (the predicted mean of the research population is 86). Which of the

following is

closest

to the expected effect size?

A) -1

B) -.5

C) 0

D) .5

E) 1