question archive You can glean how much or little a customer is satisfied, but not why they scored the way they did

You can glean how much or little a customer is satisfied, but not why they scored the way they did

Subject:CommunicationsPrice: Bought3

You can glean how much or little a customer is satisfied, but not why they scored the way they did. This requires qualitative methodology.

 

How would you go about finding which data source is good for your research as communication manager?

Which method would you use? Why?

 

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