Marketing Communications Plan for 2021

-Create IMC campaign Idea by taking into account chosen positioning of the brand

- Design storyboards and other visuals to present IMC campaign idea

?- Select the Communication Channels and frequency

• Managing Digital Communications
• Managing Personal Communications

-Establish the Total Marketing Communications Budget!

Chosen position brand is (Hydrolife bottlers) drinking water!!

Answer:

Hydrolife "Experience Nature" campaign caters to all people impacted by the pandemic. This timely campaign will give consumer a fresh experience of nature. This is somehow a reminder for all that despite of global health situation, we can get a little of something pure and nature. Its like a quick getaway from home or work.

I created a story board upload here. I originally want to make a short video, around 1 to 2 minutes, describing how work at home mom, a front liner, and people stuck at home because of the pandemic experiencing anxiety and stress. As they drink Hydrolife, they will quickly teleported to foothills of the Tien Shan with the flash of pure refreshing water. They can get to smell the flowers around and experience the freezing snow down the hill. Model will be walking around and discovering the water flowing full of minerals that is good for their health. At glance, they will be back to reality and looking forward for another drink to get the same feeling.

The campaign will use social media that will drive consumer to the website where they learn the brand's concept and process. We will be maximizing the trend of YouTube today and all social media platforms where audience are sitting for all day. We will be dealing with website design and content marketing, Pay Per Click (PPC) and SEO.

BUDGET DISTRIBUTION

50% - Online/Social Media

10% - Sponsorship (Giveaways, Contest, supporting social media influencers)

30% - Social Media Manager (includes video editor and workforce behind websites and social media platforms)

10% - others (distribution and other expenses)

please use this google drive link to download the answer file.

https://drive.google.com/file/d/1YPVF6M-F375H0gOUtU9OkGbMUcPEayXX/view?usp=sharing

note: if you have any trouble in viewing/downloading the answer from the given link, please use this below guide to understand the whole process.

https://helpinhomework.org/blog/how-to-obtain-answer-through-google-drive-link