Consumer Behavior  Question 1) Demographics include geography and social class

Subject:BusinessPrice:4.87 Bought7

Share With

Consumer Behavior 

Question 1) Demographics include geography and social class.

Select one:

True 

False 

Question 2

Demographic segmentation includes personality traits.

Select one:

 

True 

False 

 

Question 3

 

VALS refer to:

Select one:

 

a. Variable And Liable Systems 

b. Values and Life Styles 

c. Verified Actuarial Life Schedule 

d. Variable Actuarial Life Scale 

e. Variable Advertising Logistics System 

 

Question 4

 

Fishbein recommended an approach to maximize expected gain.

Select one:

 

True 

False 

 

Question 5

 

The favorable communications from happy customers to other consumers is known as:

Select one:

 

a. clutter 

b. chatter 

c. zap 

d. buzz 

 

Question 6

 

Demographics include gender, geography, and age.

Select one:

 

True 

False 

 

Question 7

 

If a variable is measured consistently, it is:

Select one:

 

a. independent 

b. dependent 

c. spurious 

d. valid 

e. reliable 

 

Question 8

 

The main criteria for scientific status are:

Select one:

 

a. reason & recency 

b. the absence of theories 

c. the absence of data 

d. objectivity & precision of measurement 

e. there are no criteria in science 

 

Question 9

 

Which form of brain scanning is most helpful in marketing research?

Select one:

 

a. EEG 

b. MRI 

c. PET 

d. CAT 

e. SPECT 

 

Question 10

 

Consumer behavior is part of the field of business known as:

Select one:

 

a. organization theory 

b. organization behavior 

c. leadership 

d. accounting 

e. marketing