Consumer Behavior 

Question 1) Demographics include geography and social class.

Select one:

True 

False 

Question 2

Demographic segmentation includes personality traits.

Select one:

 

True 

False 

 

Question 3

 

VALS refer to:

Select one:

 

a. Variable And Liable Systems 

b. Values and Life Styles 

c. Verified Actuarial Life Schedule 

d. Variable Actuarial Life Scale 

e. Variable Advertising Logistics System 

 

Question 4

 

Fishbein recommended an approach to maximize expected gain.

Select one:

 

True 

False 

 

Question 5

 

The favorable communications from happy customers to other consumers is known as:

Select one:

 

a. clutter 

b. chatter 

c. zap 

d. buzz 

 

Question 6

 

Demographics include gender, geography, and age.

Select one:

 

True 

False 

 

Question 7

 

If a variable is measured consistently, it is:

Select one:

 

a. independent 

b. dependent 

c. spurious 

d. valid 

e. reliable 

 

Question 8

 

The main criteria for scientific status are:

Select one:

 

a. reason & recency 

b. the absence of theories 

c. the absence of data 

d. objectivity & precision of measurement 

e. there are no criteria in science 

 

Question 9

 

Which form of brain scanning is most helpful in marketing research?

Select one:

 

a. EEG 

b. MRI 

c. PET 

d. CAT 

e. SPECT 

 

Question 10

 

Consumer behavior is part of the field of business known as:

Select one:

 

a. organization theory 

b. organization behavior 

c. leadership 

d. accounting 

e. marketing

Answers:

Answer 1: False

Answer 2: False

Answer 3: b. Values and Life Styles 

Answer 4: True

Answer 5: d. buzz 

Answer 6: False

Answer 7: e. reliable 

Answer 8: d. objectivity & precision of measurement 

Answer 9: a. EEG 

Answer 10: e. marketing

Step-by-step explanation

1.   In consumer behavior, there are 4 types of market segmentation. 1. Demographic 2. Geographic 3. Psycho-graphic 4. Behavioral. In demographic segmentation, the customers are grouped based on age, education, gender, income, occupation, and family status. Demographic segmentation does not include geography or social class. Hence, this statement is FALSE.

2.   Demographic segmentation does not include personality traits. A personality trait is included as a characteristic in psycho-graphic segmentation. Hence, the given statement is FALSE.

3.   VALS is a framework that categorizes people based on consumer's motivation and the resources owned by the consumers. VALS is the acronym for Values and Lifestyles, so option (b) is correct.

4.   The given statement is TRUE. (Fact-based question)

5.   The favorable communication is known as buzz. Buzz marketing is the use of such favorable communication (word-of-mouth) to promote products and services.

6.   Demographics is the socio-economic information of the population and includes information related to age, gender, race, employment, education, income, marital status, birth and death rates, and more. It does not include geography. Hence, the statement is false.

7.   In research, the variables need to be reliable and valid. When a variable measures what it needs to measure, it is called a valid variable. When the variable produces almost similar results all the time when the test is taken, it is consistent. This consistency is called reliability. Hence, the option (e) is correct.

8.   The correct answer is an option (d). Scientific study is based on evidence. Evidence is produced based on the data. Moreover, the study encourages objectivity to avoid any confusion.

9.   EEG(Electroencephalogram) is the most used technique of neuromarketing to understand brain activity. Hence, the correct answer is an option (a). PET is also a widely used technique in neuromarketing, but it is more expensive than EEG. Hence, option (a) is selected.

10. The correct answer is an option (e). It is a fact-based question.