Think as new food company which looking for new consumers . So what factor you will keep in mind when selecting marketing strategy? What Are The Rational Patronage Motives?

 

What factor do you keep in mind when selecting a marketing strategy?

The kind of the product/s the company is selling: When selecting a marketing strategy, I will need to consider the type of product that the company is selling. The reason is that different products will need different marketing strategies.

For example, a product that is technical may need to inform the customers about the availability of the product. On the other hand, products like food will need to inform and persuade the clients to purchase these foods. This means that the marketing strategy that is going to serve these clients better and attract them to purchase the products on offer.

Step-by-step explanation

What are The Rational Patronage Motives?

The Rational Patronage Motives are referring to those clients that loyal to a certain store/s. These kinds of clients are therefore remaining loyal customers to the store because of their own perception about the products that are offered in the store/s.

For clients to be patronage of a certain shop, then it means that their needs and wants are met in the store. One of the key considerations is the ability of the stores to offer them products and services that will address their problems.

Customers have got needs and wants. A firm that can offer exactly or exceed the needs of the customers will lead to patronage motives. That is why it is important to serve the needs of the customers at all times.