question archive 1) Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the iPhone

1) Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the iPhone

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1) Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the iPhone. Develop a set of questions the focus group moderator might ask to gain a better understanding of their experience. What strategies do you use in writing the questions to ensure you get reliable and valid responses from the interviewees?

2) Supply base rationalism seeks to reduce the suppliers in which an organization deals directly to a smaller number of strategic suppliers. How does this process work? What are the benefits to each of the players in this relationship? Document your sources. Respond to at least two of your fellow classmates

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