The founders of Life is Good started their business by hawking? t-shirts on the street and selling them door to door in college towns As the organization? grew, the number of different lines of products it offered? grew, too? Collectively, these assorted product lines might be described as Life is? Good’s __________   Amerchandise assortment Bproduct mix Cservice offerings Dproduct assortment Eunsought goods   2- Life is Good utilizes a percentage of its profits to support its own charitable? foundation, whose purpose is to provide support services for frontline childcare providers Its notion of? “Do well by doing? good” is encapsulated by which of the following? concepts? ACo-branding BInteractive marketing CBrand extension DBranding ESocial marketing   3-The cartoon character? “Jake” embodies the organizational values of Life is Good and is intended as a symbol of optimism and all that is right with the world The? “Jake” logo is an important symbol of the? company’s __________ Aproduct line Bproduct portfolio Cbrand Dproduct quality Eproduct mix   4-Jim? Laughlin, the director of communications for Life is? Good, emphasized the importance of spreading awareness of the? organization’s goal of helping children through the sale of products to both customers and employees If consumers rate Life Is Good more favorably because of these? efforts, the company has increased its? ____   A product mix Bbrand equity Cservice variability Dproduct lines Ebrand value   5- For many of Life is? Good’s customers, understanding of the? company’s positive message and social role makes a significant difference in terms of their response to the? company’s products and marketing If this improves the? company’s financial? position, it has increased its? _____ Abrand awareness Bservice intangability Cinternal marketing Dbrand value Ebrand equity            

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The founders of Life is Good started their business by hawking? t-shirts on the street and selling them door to door in college towns As the organization? grew, the number of different lines of products it offered? grew, too? Collectively, these assorted product lines might be described as Life is? Good’s __________

 

Amerchandise assortment

Bproduct mix

Cservice offerings

Dproduct assortment

Eunsought goods

 

2- Life is Good utilizes a percentage of its profits to support its own charitable? foundation, whose purpose is to provide support services for frontline childcare providers Its notion of? “Do well by doing? good” is encapsulated by which of the following? concepts?

ACo-branding

BInteractive marketing

CBrand extension

DBranding

ESocial marketing

 

3-The cartoon character? “Jake” embodies the organizational values of Life is Good and is intended as a symbol of optimism and all that is right with the world The? “Jake” logo is an important symbol of the? company’s __________

Aproduct line

Bproduct portfolio

Cbrand

Dproduct quality

Eproduct mix

 

4-Jim? Laughlin, the director of communications for Life is? Good, emphasized the importance of spreading awareness of the? organization’s goal of helping children through the sale of products to both customers and employees If consumers rate Life Is Good more favorably because of these? efforts, the company has increased its? ____

 

A product mix

Bbrand equity

Cservice variability

Dproduct lines

Ebrand value

 

5- For many of Life is? Good’s customers, understanding of the? company’s positive message and social role makes a significant difference in terms of their response to the? company’s products and marketing If this improves the? company’s financial? position, it has increased its? _____

Abrand awareness

Bservice intangability

Cinternal marketing

Dbrand value

Ebrand equity