Kashmir Inc
Subject:CommunicationsPrice: Bought3
Kashmir Inc. started business 3 years ago by making ethnic Pashmina Shawls, that are specific to the Kashmiri region, and marketing it to potential customers. The shawls are quite expensive due to the rare kind of cashmere used and range from $200 to $800. The company experienced huge growth in recent years from western countries and decided expand its marketing efforts into countries where the demand is highest and there's a potential for growth.
After thorough considerations, the company decided to make its presence in the following countries.
· Sweden
· France
· Italy
· United Kingdom
· United States
· Canada
· Brazil
The company however is now facing problems with PRODUCT PLACEMENT and can't decide whether to make only online presence or partner with an existing store chain for physical presence in each country.
For each of these countries, the company is trying to determine whether to market with Brick or Click model or use both Brick n' Click.
1. Analyse which model would be suited for each of these countries.
2. For each of these countries, what potential factors shaped your choice of marketing model.
3. Which existing platforms should the company use in each of these countries for its product placement?
4. Why do you believe your choice of model is suitable for product placement in each of these countries.
Please only write concise points as I need help with developing a concept around it and am not writing an essay.
'Pashmina refers to a fine variant of spun cashmere, the animal-hair fibre forming the downy undercoat of the Changthangi goat. The word pashm means "wool" in Persian, but in Kashmir, pashm is referred to the raw unspun wool of domesticated Changthangi goats. In common parlance today, pashmina may refer either to the material or to the variant of the Kashmir shawl that is made from it.'
