question archive ChannelCost per ad : TV 225, Radio 90, Newspaper 66, Magazine 44, Internet 15 Optimizing the spending amount relative to various constraints is a way to allocate the budget, but this is not the only way

ChannelCost per ad : TV 225, Radio 90, Newspaper 66, Magazine 44, Internet 15 Optimizing the spending amount relative to various constraints is a way to allocate the budget, but this is not the only way

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ChannelCost per ad : TV 225, Radio 90, Newspaper 66, Magazine 44, Internet 15

Optimizing the spending amount relative to various constraints is a way to allocate the budget, but this is not the only way. One thing might be to maximize the number of customers. The following table shows how many customers are expected of each ad:

ChannelCustomers per ad: TV 22.5, Radio 14.7, Newspaper 6.4, Magazine 6.7, Internet 2.1

Due to experience with the Internet, its effectiveness has improved to 2.1. Subject to spending a minimum of 10% and a maximum of 45% on each category, a maximum spending of $40,000 brings the most customers. How many radio ads will be purchased? Do not require integral answers. Round to the nearest integer.

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