question archive First lets calculate approximately the needed amount to be paid by a customer in order to compensate the paid cost and then make an assumption of the best % of distribution of the spending to be able to obtain the number of radio ads
First lets calculate approximately the needed amount to be paid by a customer in order to compensate the paid cost and then make an assumption of the best % of distribution of the spending to be able to obtain the number of radio ads
Subject:MathPrice: Bought3
First lets calculate approximately the needed amount to be paid by a customer in order to compensate the paid cost and then make an assumption of the best % of distribution of the spending to be able to obtain the number of radio ads.
It will be: 155 ads.
Step-by-step explanation
First let's calculate approximately the needed amount to be paid by a customer in order to compensate the paid cost:
TV: 225/22.5=10
Radio: 90/14.7=6.12
Newspaper: 66/6.4=10.3125
Magazine: 44/6.7=6.567
Internet: 15/2.1=7.14
So we can clearly say that the best channel is the Radio then the Magazine, the Internet, the TV and finally the Newspaper.
Thus if we have to distribute the spending on all channels the best way might be as follows:
TV: 10%
Radio: 35%
Newspaper: 10%
Magazine: 30%
Internet: 15%
Note: it is an assumption based on the best way to optimize the spending since we have to spend at least 10% on each channel and we cannot spend more than 45% so the assumption is based on the best channel to payback its cost by giving it the higher % of spending (Radio and magazine have very close spending due to the very close cost per client and the same goes for the TV and Newspaper).
Therefore for the Radio, the spending will be: 40000*35/100= $14000
Thus, the number of ads will be: 14000/90=155 ads
