question archive  Using the scenario of students eating at a university's cafeteria, answer the following questions: Define the purpose and use of an intent scale in commercial market research

 Using the scenario of students eating at a university's cafeteria, answer the following questions: Define the purpose and use of an intent scale in commercial market research

Subject:MarketingPrice: Bought3

 Using the scenario of students eating at a university's cafeteria, answer the following questions:

  1. Define the purpose and use of an intent scale in commercial market research.
  2. Develop a purchase intent scale for students eating at a university's cafeteria.
  3. How might the reliability and validity of this scale be measured?
  4. Why do you think purchase intent scales are so popular in marketing research?

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