1) Research Native Bush Spice Australia's customers and competitors. Identify sources of information to use to research Native Bush Spice Australia's market, competitors and target customers. Note down at least 3 sources of information. You will need to record these information sources in your SWOT and PESTLE analysis. Using the information that you have developed, research trends and development in the industry and competitors, potential new and emerging markets, competitors and any other relevant factors.

 

 

2. Complete a risk assessment and cost benefit analysis for the potential cooperative venture.

 

 

3. Develop a SWOT and a PESTLE analysis.

These should outline all of the internal and external factors that will impact on the Strategic Plan based on your research. Begin a new Word document for the analyses. Save it as SWOT and PESTLE Analysis.

 

 

4. Develop the Strategic Plan.

Once you have received feedback from your assessor, proceed with developing the Strategic Plan. Using the template provided by your assessor. You will need to make sure you complete all sections of the Plan and use clear and concise English.

Your strategic plan will need to include specific actions to include each of the strategic objectives.

You must include responsibilities and timelines for each action, as well as key performance indicators. Each of the actions should be ordered commencing with the most urgent action first.

 

Answer:

Executive Summary

Native Bush Spices Australia is based in Coffs Harbour, NSW. The business was established in 2010 to cater to a demand for Australian native food products. The company has organic certification. Currently, the business is selling its products through a number of small supermarkets andhealth stores throughout Australia. The company also has a website through which products can be ordered.

It should be noted that the company's objectives are: to achieve synergies with suppliers through productive chains; secure part of the store mix through vertical integration towards back in the supply chain, establish a highly diversified and standardized mix, position an own brand to contribute to differentiation and develop a virtual store promoting sales of products through the Internet. Currently in the country there is a restricted offer of product suppliers natural and organic, therefore, it has been considered necessary to vertically intégrate back in the value chain, in such a way to enter the cultivation of products. All this with the aim of protecting and assuring the sourcing part of the store's product mix. The rest of the products that are marketed in the store, will be purchased from different suppliers that exist today, both large and small providers.

Lastly, since the target market will be the socioeconomic segments, the implementation of a website is relevant, with an e-commerce model based on the transbank web pay platform, through which the online sales of the products offered. The idea tof uture is to analyze the possibility of offering discounts on sales made through Internet, in such a way to encourage the use of this channel. Also, the site it will also allow the promotion of the store, its products and the benefits that these have for health.

Vision

Within next five years, Native bush spices will become a national brand, and will be accepted as an integral part of the hospitality industry, both large and small.

Mission

Native bush will provide espresso coffee machines that meet the efficiency, reliability and sustainability needs of its hospitality clients who, in turn, reward with prosperity.

Our values are:

1)For our stakeholders, we are committed to provide stewardship and adherence to professional and moral standards of conduct in all we do.

2)For our people, we are committed to encouraging self-directed teams, cultivate leadership and maintain high levels of safety.

Step-by-step explanation

Definition of the Relevant Market

Those who prioritize the consumption of natural and organic products are characterized by being an "elite" that possesses "environmental awareness" and, in addition, a medium knowledge of the benefits that this type of products possess. Additionally, they are aware that their production and cultivation is done in a safe and harmonious way with the environment (Association of Organic Farmers of Chile, 2005).

Segmentation

The proposed segmentation, within the group of potential clients, has been carried out based on behavioral criteria and knowledge of the executive team.

Within this group of people, it is possible to distinguish four market segments:

those commonly called Vegetarians, Healthy Food Lovers, Fashion Consumers and, finally, Gastronomy Professionals.

Competitive strategy

There are few barriers to entry

business, in addition to a high bargaining power of suppliers and low by the consumers. However, the latter is offset by the high acceptance that have substitute products, mainly due to massive ignorance, for part of non-specialized consumers, of the differences that exist between them and natural and organic products.

The strategy competitive

Will be based on brand building, a strong positioning of benefits derived from the consumption of these products in consumers, a strong loyalty and creative management.

The strategy will be focused on providing better customer service, based on a

coherence of the store image and products, information about them (advantages and forms of consumption), a mix of diversified and quality products that aims to have certified product stamps, satisfaction of customer consumption preferentes, fast and punctual home delivery, purchase and payment facilities and all those actions that allow customers to provide a service that creates value for them.

Therefore, the capture of added value transferred to customers will go through the seize the price premium that they are willing to pay for this type of products.

References:

International Trade Centre (2001) World Markets For Organic Fruit and Vegetables:

Opportunities for Developing Countries in the Production and Export of Organic

Horticultural Products. http://www.intracen.org/home.htm.

https://www.eddusaver.com/native-australian-bush-spice/

The Natural Marketing Institute (2005) The Organic Consumer Trends.

www.nmisolutions.com.

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