Marketing and Innovation

Develop three innovative ideas related to McDonalds Brand.

Think in terms of if you had an unlimited budget and the skilled staff needed to execute your ideas, how would you adapt something that already exists in the brand to meet the evolving needs of customers in new ways -- or to create something entirely new for the brand.

Then Draft a mock Press Release to raise awareness about one of the innovative ideas that you came up with above.

Three Innovative Ideas related to McDonald's brand.

• Improve the facilities to fit the new health protocols and adjust the operations for the new normal.
•  Promote all the new products of the fast-food chain through commercials, social media, news articles, flyers and word of mouth, etc.
•  Continue to serve the classics but pair it with promotions or reintroduce the product to customers.

Press release draft:

Things got Sweeter!

  Ronald McDonald and your favorite gang have not one but two good news for you. They will be serving you up with the new bakery sweets to satisfy all your sugary needs. Try out the Cinnamon Roll, Blueberry muffin, and Apple fritter available for you to enjoy whenever you want.

Come to the nearest McDonald's and enjoy these sugary goodness for breakfast, lunch, or dinner.

For more information or to find a location near you, please visit www.mcdonalds.com

*Available on all participating branches.

Step-by-step explanation

• Improve the facilities to fit the new health protocols and encourage people to adapt to the new normal without overwhelming them. Instead, the facilities will be designed safely and seamlessly that its customers will find the changes pleasant and refreshing rather than shocking them with such changes.
•  Promote all the new products of the fast-food chain through commercials, social media, news articles, flyers and word of mouth, etc. People become curious whenever there is something new on the menu because new products stimulate the curiosity of the customers prompting them to try it out.
•  Continue to serve the classics. Pair them with promotions or reintroduce them through new commercials to spike people's interest in the classic product. People come to McDonald's for their favorite meals that they come to love for years. Never lose sight of those classics as although people could be persuaded to try out the new products, for sure they will always remember their all-time favorites.