question archive Your marketing department just undertook a major advertising campaign promoting the quality of your Best Brand Bike Shorts-BBB Shorts
Subject:EconomicsPrice: Bought3
Your marketing department just undertook a major advertising campaign promoting the quality of your Best Brand Bike Shorts-BBB Shorts. They have provided you with an estimate of the success of the campaign stating that: "the price elasticity of demand has decreased from -5.76 to -3.76." Before the campaign your price was $240 per pair of BBB Shorts. What should be the new price?