1) What is a science of persuasion?

2) How and why is it important to have a good sense of ethical persuasive skill/ technique in school and in society?

1. We have the ability to attract the audience, impact the undecided, and inspire purchases. There's no magic involved, but scientific intelligence, actually. Social psychology stems from the study of persuasion or the science of power.

Robert Cialdini's Psychology of Persuasion teaches us how we can improve our communication skills in order to influence people's decisions. Robert Cialdini is a professor of social psychology at the State University of Arizona and has published a number of academic studies on real-life persuasion operations.

The theory of persuasive communication has been developed based on his research. In order to manipulate behaviour, it is focused on taking advantage of those behavioral patterns collectively internalized in the human psyche. It's about learning how we can improve our communication skills in order to impact people's decisions.

2. Ethical behavior is used at the person level to assess one's character. Due to the lack of ethics in their actions, we have seen people of good repute fall. Sexual crimes such as violence, adultery, involvement in the degradation of human life, stock trading and all other forms of corruption are some of the acts that have induced most respectable individuals. Therefore, ethical behavior is very important in the way we relate to others and to our environment, not to mention ourselves.

In our organizations and corporate communities, we need ethics. It is understood that leading by example is the best way to lead. We are expected to care about consumers of our goods in our companies, and so we are responsible for not abusing them through the nature of the products we produce. Failure to be driven by these norms will lead to the business or company's image being ruined, as well as upsetting stakeholders. If long-term relationships with their customers and the community are to be maintained, all attempts should be made to avoid unethical conduct in business.

As public communication is rooted in ethically founded accountability, we need ethics so that we can convince others. If he or she is perceived to be immoral, one does not order a following. This is because in interacting with other individuals, the ethical act goes beyond social status and other skills. The end of ethical persuasion is therefore based on reverence for individuals as independent, capable and worthy of informed choices as well as reasoned decisions. For example, the purpose of their members must be known to individuals working on behalf of others or representing others. This will encourage them to convince responsibly, just like a person who sends a letter must be well known, and his motives are a message for his audience to seek. Ethics helps one to communicate in a truthful and respectful manner properly. Therefore, persuasion is an effective negotiation method and can be advantageous if used equally.