Develop a BCG Matrix for Nestlé S

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Develop a BCG Matrix for Nestlé S.A.

Purpose

Portfolio matrices are widely used by multidivisional organizations to help identify and select strategies to pursue. A BCG analysis identifies particular divisions that should receive fewer resources than others. It may identify some divisions to be divested. This exercise can give you practice developing a BCG Matrix.

Instructions

Step 1 Place the following five column headings at the top of a separate sheet of paper: Divisions, Revenues, Profits, Relative Market Share Position, and Industry Growth Rate. Down the far left of your page, list Nestlé’s by-product segments. Turn back to the Cohesion Case and find information to fill in all the cells in your data table.

Step 2 Complete 1) a BCG and 2) an IE Matrix for Nestlé.

Step 3 Compare your BCG Matrix to other students’ matrices. Discuss any major differences.