You work at a local coffee shop that offers live music on the weekends. Your boss has asked you to help the coffee shop enhance its web presence to better connect with customers. On which social networking sites would you create a page for the coffee shop? What types of information would you post on the social network pages? What strategies would you use to make customers aware of the coffee shop’s social networking sites?

Answer:

Digital marketing or promoting goods and services through social media has become a very common and prominent trend these days. It is very important for any business that aims to grow its business must have an online presence.

• I would create a page on social networking sites that are most commonly used by the people these days is Instagram and Facebook. As most of the target customers are active mostly on these sites so it will be a great idea to start with these two sites.
• The most important information will include the regular posts highlighting the ambience of the coffee shop, promoting the live music event through the week to communicate the followers about the upcoming events and the performers for the upcoming events, regularly posting live music videos on the social handles of the coffee shop, adding a location link or navigation option for the new customers, communication about the new beverages added on the menu card, etc.
• The strategies that can be used to create awareness amongst the customers about the coffee shop's social networking site can be placing banners on the coffee shop mentioning the username, request the customers to tag the coffee shop on their handles while posting the pictures, encouraging customers to share their feedback on the social page of the coffee shop and share it with their friends and family, communicating offers and discounts only through the Facebook and Instagram pages only so that more and more people follow to just avail the exciting offers and design promo codes especially for the followers on our social media pages, keep a small informative tags at the billing counter on the store mentioning about the social media handle of the coffee shop to create more visibility online as well as offline.