Design a training program for team sales training. In designing your program, specify each of the following:

a. The training objectives

b. The training content

c. The trainer

d. The trainees who should attend the program e. The training methods to be used

f. The required training materials and equipment g. The training site

h. The schedule for the training program

i. The lesson plan

j. The criteria you will use to evaluate the program

Answer:

a) The training objective will be training the personnel with sales techniques which can be used to generate sales effectively.

b) The sales training content will be effective communication, product knowledge, company culture etc.

c) The trainer will be the sales manager.

d) All the staff members of the sales team have to attend the program.

e) The training methods that will be used - Lectures, role play and management games.

f) The training material will be - Books, video lectures and questionaires.

g) The training site will be the company's office

h) Training will be conducted on alternate days, that is, monday, wednesday and friday at 1:00 pm for 3 hours. Rest of the days will be practice.

i) The lesson plan is teaching the trainees with sales management techniques, generation of sales, customer persuading techniques, locating new customer base and handling lost customers.

j) The crtieria that will be used to evaluate the program is practical assessment. The sales personnel will be asked to persuade one customer to buy the product and be evaluated as per their performance.