question archive Ansoff’s product-market growth matrix is a framework that focus on increasing sales more than decreasing costs

Ansoff’s product-market growth matrix is a framework that focus on increasing sales more than decreasing costs

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Ansoff’s product-market growth matrix is a framework that focus on increasing sales more than decreasing costs. It is very popular in business field.

Pick a product of your choice (not from the textbook) and use the Ansoff product-market growth matrix to design strategies for market penetration, product development, market development, and diversification for the said product.

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