question archive Running head: WAL-MART STORES, INC 1 WAL-MART STORES, INC

Running head: WAL-MART STORES, INC 1 WAL-MART STORES, INC

Subject:BusinessPrice: Bought3

Running head: WAL-MART STORES, INC 1

WAL-MART STORES, INC. 6

Wal-Mart Stores, Inc

Part 2

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Walmart has a strategic plan and ways to ensure that its distribution worldwide is sufficient, smooth, and adequate. Notably, being a sizeable worldwide retailer with various stores in California and other parts of the world. Walmart must have a solid and clear distribution strategy to serve its customers well. Amazingly, Walmart has a high number of distribution centers compared to other companies like Amazon. Notably, it has over 150 distribution centers worldwide that serve everyday purposes.

Also, it has 61000 trailers, 7800 divers, and 6100 tractors to facilitate distribution across the world (Vanaman, n.d). 1It is its primary distribution strategy that makes Walmart unique in the market. In this case, this paper will analyze the four marketing mixes that affect Wal-Mart distribution, how they distribute, and the inventory management tactics that the store uses.

Walmart's marketing strategy has proven to be one of the best things the store uses to stay competitive. Undoubtedly, marketing mix plays a paramount role in determining the distribution a company will carry out for effective delivery. Therefore, by understanding Wal-Mart's marketing mix, which involves the product, promotion, price, and place, it will be easy to understand how the various stores distribute their products worldwide (Ferguson, 2019). Wal-Mart is a multi-brand store with multiple departments starting from electronics, movies, shoes, clothes, jewelry, pharmacy, furniture, and many more stores, hence the need for a marketing mix to ensure that they serve their customer's satisfaction. Wal-Mart ensures that its products are effective, affordable, and available to all its clients regarding distribution and usage. Evidently, by creating compelling and quality products, Wal-Mart ensures customer satisfaction hence fulfilling the company's goals and values. Seemingly, Wal-Mart strategically ensures that their products' prices follow the EDLP slogan that sees to it that they offer quality but affordable products to their customers to improve their lives.

The third mix is the promotion. Notably, Walmart uses this strategy to inspire and encourage people to purchase their products, creating demands during the products' distribution to the clients. For instance, Walmart applies personal selling, advertisement, promotions, and Public relations to promote their various products and create awareness. Moreover, the company concentrates on discounted products, which eventually attract customers to do impulse buying, which is advantageous to them in profit-making Ferguson, 2019). Additionally, their essential to note that through promotional mixes, the company intends to create awareness, make a sell, and, above all, build its brand. The final marketing mix is the place, and it is simply the distribution of Walmart products. Notably, all Walmart stores distribute the same products in various stores worldwide. Therefore, it makes it easy for customers to get their products due to its convenient in-store location. Most importantly, the availability of both online and physical delivery points makes it easy for clients to get their products on time without inconveniences. In summary, Walmart's marketing mix is a critical aspect determining how the distribution process will look.

Walmart has a well-stipulated strategy that helps in the facilitation of and distribution of its products. Undoubtedly, the retailer has nearly 6300 international stores with over 11 700 retail stores that operate in 28 countries (Walmart Supply Chain 2021, 2020). In this case, its supply chain management has to be effective during distribution times to avoid complications. Notably, Walmart has ensured that they manage their inventory well to ensure that they know what products are needed, how much, and when. More so, Wal-Mart has invented its inventory to ensure that all products are uploaded and delivered to retailers in different stores who start the distribution processes. The company distributes its products through e-commerce services whereby websites upload the company's products that are similar in all stores and perform identical functions. In this case, it makes it easy for customers all over the world to be able to get what they want quickly and conveniently.

Walmart inventory management is the crucial reason why distribution in supply chain management is at a higher level. First, it is essential to note that having solid inventory management commonly helps generate sales quickly, just like Walmart does. Undoubtedly, through its robust inventory strategies, the company can distribute its products worldwide without a struggle. Notably, Walmart has an improved automated technology that allows its supply chain to track inventory easily and faster. Also, it ensures that the inventory restocking is an effective wand that customers are fulfilled from the purchase level and to the shelves.

Consequently, the retail store has four inventories that facilitate easy and fast sales (Walmart Supply Chain 2021, 2020). The first one is the finished goods which contribute to the company's achievement. Notably, these goods arrive directly at the store and are restocked regularly for customers to purchase.

The second inventory applied is transit, whereby the finished good that stays long un the transit finally arrives gets replenished and gets ready to be sold. Additionally, Buffer inventory is inspired as emergency inventory that sorts out issues that are out of stock yet are in high demand. In such a scenario, buffer inventory always helps in restocking the products back on the shelves to sell (Walmart Supply Chain 2021, 2020). Lastly, anticipatory inventory works, just like buffer inventory, only addresses factors that affect demand, especially during seasons like Black Friday. Without a doubt, inventory management is a crucial aspect of a business as it helps the company plan ahead during the processing and manufacturing of a product (Oluwaseyi, & Odeyinka, 2017). Mostly, it is responsible for the purchases, logistics, and sales of a product and ensures that the products doe s not run out of stock. Thanks to technology and digital marketing. Walmart can control customers by giving powers to the employees who use technology to monitoring what is relevant to the company and the customers.

Any organization must have a stable and good marketing mix that will enhance and create an easy distribution platform for their products. Walmart's marketing mix is strong enough to ensure that nothing goes astray when it comes to distributing its products. Undoubtedly, it has one of the most competing strategies that make it competitive. The four mixes, which include product, promotion, price, and place, help Walmart supply and distribute their products all over the world without delaying customers due to avoidable circumstances. Similarly, through the EDLP strategy that ensures customers get products at the lower process, their marketing mix is unique, something that other companies like Amazon might need to emulate. Their distribution channels depend strictly on e-commerce and inventory services. The retailer ensures that products are restocked and that they are what the customers want by updating them online.

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