question archive Ghana, Accra: House Development  Create Script for a presentation talking about the following: Market Mix: Extensive discussion of Place, Logistics, Distribution, Promotion/Marketing Strategy Market Segmentation/Targeting: discussion of geographic, demographic, psychographic, benefit, and volume characteristics

Ghana, Accra: House Development  Create Script for a presentation talking about the following: Market Mix: Extensive discussion of Place, Logistics, Distribution, Promotion/Marketing Strategy Market Segmentation/Targeting: discussion of geographic, demographic, psychographic, benefit, and volume characteristics

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Ghana, Accra: House Development 

Create Script for a presentation talking about the following:

  • Market Mix: Extensive discussion of Place, Logistics, Distribution, Promotion/Marketing Strategy
  • Market Segmentation/Targeting: discussion of geographic, demographic, psychographic, benefit, and volume characteristics. Your segments should include combinations of the fore mentioned elements.
  • As per your segmentation research: WHO ARE YOUR CUSTOMERS? What are they like? Name the segments/targets. Be creative in describing them. Consider identifying 6-10 segments/targets.

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