question archive How is diffusion likely to be affected by the expiration of patents and the introduction of lower-priced coffee capsules?
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How is diffusion likely to be affected by the expiration of patents and the introduction of lower-priced coffee capsules?
Answer:
I think that diffusion would be likely affected by the expiration of patents and the introduction of lower priced coffee capsules because they are going to lose customers that are used to the other way. They believe more in the product if things stay the same way.