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question archive What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is 6 times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent? Due to better operations and service management skills, the revised continuous improvement goal is set at a 20 percent defection rate next year and 15 percent two years from now, what are the revised VLCs over their average buying life?

What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is 6 times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent? Due to better operations and service management skills, the revised continuous improvement goal is set at a 20 percent defection rate next year and 15 percent two years from now, what are the revised VLCs over their average buying life?

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What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is 6 times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent? Due to better operations and service management skills, the revised continuous improvement goal is set at a 20 percent defection rate next year and 15 percent two years from now, what are the revised VLCs over their average buying life?

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