Need an research paper on fast food and sustainable development: mcdonalds case study. Needs to be 9 pages. Please no plagiarism. Sustainable development is defined as development “that meets the needs of the present without compromising the ability of future generation to meet their own needs” (WCED, 1987). Hence, development should predominantly consider the following dimensions, as applied in a business or food chain establishment (Zamora, et. al, 2002):

a) Economic viability – the business establishment should meet the needs of its customers and employees while being able to make profit at the same time.

b) Ecological soundness – aside from catering to the needs of the customers, it should also consider if any crucial aspect of the business, especially in production, would severely damage the environment.

c) Social just and humane – any business endeavour should respect the dignity and rights, not only of its consumers and end-users but as well as rights of its employees. Social responsibility must be implemented.

d) Culturally appropriate – products and services being provided should be in accordance with the taste, needs and beliefs of its consumers. Furthermore, business establishments should respect the location- and context-specific cultures of their diverse end-clients.

e) Grounded on holistic science – firms and employees alike should scientifically and cautiously consider the interrelationships and interaction of all the aforementioned aspects.

In the long run, multi-national companies, firms and the like would not only benefit in this endeavour. Consumers, and the community to which it belongs, should equally benefit from the former.

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