anasob is an online company selling clothes to young women of 18-35 years old. The external environment for this company is very interesting because a lot of change happens all the time. Conditions are not very easy. Life is getting more difficult. It is not only the customers that create these changes but other factors also help. The environment is not stable and because of constant changes, it can be called dynamic. A lot of different factors help to create these changes.

Questions:

What are the different factors in Iran that make the environment for Tanasob dynamic?

The economy of Iran is not in a very good shape and it can be called shrinking. How does a shrinking economy create conditions for the customers, companies, and the suppliers?

In your opinion, in a shrinking economy, how should a company conduct its business?

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