question archive Principles of Marketing Week 6 Discussion Answer the questions: It is very important to make sure that you align your pricing strategy with your target market and branding strategy
Principles of Marketing Week 6 Discussion Answer the questions: It is very important to make sure that you align your pricing strategy with your target market and branding strategy
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Principles of Marketing
Week 6 Discussion
Answer the questions:
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies.
- Match each business with the pricing strategy that you believe the business is using.
- Discuss why you think the business is using the pricing strategy that you did.
Business:
Bentley MotorsMotorolaKohl'sDish Network
Pricing Strategy:
Penetration PricingPricing SkimmingPremium PricingCompetitive PricingEconomy PricingPromotional Pricing
Week 7 Discussion
Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product features. Other times businesses have the celebrity wear the product or talk about how they use the product in their everyday lives.
With this concept in mind, select one of the following celebrities to endorse Diet Pepsi in an attempt to reach the young people between the ages of 12–19:
- Dwayne Johnson
- Jimmy Fallon
- Cardi B
- Kelly Clarkson
Respond to the following:
- Why did you choose this celebrity? How does this celebrity align to the target market?
- Which media channels would you use to reach the target market with this celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?
Critical Thinking
Week 6 Discussion
The video clip, “The Baloney Detection Kit,” in the webtext this week discusses the ways an effective critical thinker assesses claims made by others. Please respond to the following:
- Examine some key reasons why people might seem attracted to pseudoscientific claims.
- Describe at least two such claims that you have heard people make and analyze the main reasons why such claims do or do not meet rigorous scientific methodology standards.
- Determine at least two ways in which the material discussed this week has changed your own thinking.
- Be sure to respond to at least one of your classmates’ posts.
Week 7 Discussion
Please respond to the following:
- Imagine you are interviewing for a job you really want and the interviewer asks you the following: “Explain a specific example in which you used critical thinking problem-solving strategies to solve a problem in the real world.”
- What will be your answer to the question?
