University of the People BUS 5116 

Strategic Management Insight is an online platform dedicated to providing comprehensive information about Strategic Management related topics. As part of its resources, a set of SWOT examples for 2013 top performing companies is offered.

Based on the company analysis of your choice within the examples found here: http://www.strategicmanagementinsight.com/swot-analyses.html, you should consider the following questions:

• What are the main changes occurred in your selected company from 2013 up to today? (Explain at least 3 changes and refer to the information source used)          
• How have the strengths of the company evolved in this period? (Explain at least one change and refer to the information source used)
• What do you consider to be the weaknesses of the company during this period? (Explain at least one change and refer to the information source used)
• How have the opportunities of the company evolved in this period? (Explain at least one change and refer to the information source used)
• What do you consider to be the threats to the company during this period? (Explain at least one change and refer to the information source used)

 

Answer:

Right from 2013 to today Starbucks has evolved largely and grew its business rapidly by maintaining a unique flavor and quality in the coffee it serves.

The first major change incorporated by the corporation is that the giant did not restricted its business to , just offer the best ever known tastes within the different flavors and variety of coffee through its retail outlets but has also started to roasting and marketing the specialty coffee in the world, their competent baristas have a knack at roasting the special blends of coffee, and then brewing them using different advanced methods.

Thus now Starbucks have their own coffee beans manufactured by corporation and sold in packages which made its business grew a lot. Almost each household owns a coffee packet of Starbucks in their house.

The second change incorporated by the company is the expansion of its services, initially Starbucks was only engaged in special beverages but today the most quality food is being provided at Starbucks including deserts , cakes, snacks, soft drinks , milk shakes , tea etc. It is well known for serving food worth the price.

The third change incorporated by Starbucks is that it has not just build a Starbucks Coffee brand, but has incorporated a separate branding strategy consisting of certain variety of individual brands which are getting recognition and are sold separate to the name Starbucks , thus Starbucks company sells various other branded goods and services some of being : Teavana, Tazo, Seattle's Best Coffee etc.

Star bucks has moved straight from being one retail store in IS to 19773 all over the world , so it has evolved a lot during these years and has been successful in attaining global presence. The corporation further has continued the expansion of its business through sustaining in market by building global store base as well as increasing the number of its stores all over the countries whether , developed like U.S. markets or in the fresh higher potential of growth countries like China markets.

The company has made its availability more convenient by locating stores at more crowded areas with more traffic and movement.

The company has also incorporated a strategy to be ethically bound and maintain a corporate strategy.

Change

Thus the major change incorporated by the company is that they have moreover advanced their operations and diversified their services , they now offer goods with much more variety , more categories, flexible choices and increased forms. Thus the operations of business have also grown very much from the starting.

weakness

The major weaknesses of the company is that it's financial position has not been as good as expected by the corporation. Even though the revenue is huge , the corporation has many times faced liquidity crunch or inadequate funds to make payments on time which might largely be attributed to the methods of production superior quality goods which involve a lot of time, hustle and resources.

Change:

Adjusting accounts to cash flow reflecting the true PV of money and using efficient capital expenditure methods to invest in profitable and long term returns or reducing assets.

Opportunity

Growth and instant progress in the number of stores in china is proving a very great opportunity for the corporation to maximize its reach and capture larger beverage and snack market of china . Its goodwill and Brand reputation is reaping benefits for it through curbing the cut throat competition and standing out from the crowd of competitors.

The company can use Multi Domestic strategy in order to install stores in countries and them being responsive enough to meet their domestic needs as in case of China , where Starbucks has introduced a speciality tea offering not available at other places and mostly preferred by Chinese in order to sustain in the markets through meeting the local needs of customers , therefore attracting the Chinese customers to

Change :

Starbucks without loosing its essence can produce beverages or variety of snacks as suitable to the tastes, likings and preferences of customers in that particular region or country where it intends to operate at the sane time without loosing essence of its essentials like offers, brand names etc

Threats

The major threat faced by the corporation is that of its existing competitors that are trying best to stand neck to neck with the company through also introducing various expansion and development strategies.

The major competitors as faced by the company a are Green Mountain Coffee, Nestle , McDonald , Costa Coffee etc.

Moreover the company is also very vulnerable to face the new entrants using latest technology and latest methods thus posing a threat to the traditional way of producing coffee by the company.

Change:

Vertical and forward integration, supply chain management and related strategies are being incorporated by the company