Kashmir Leaf Tea, a Jammu and Kashmir (pakistan) based maker of bottled iced tea, is a small but fast-growing firm that has gained a loyal following for its use of fresh, organic ingredients in its beverages. Although beverage industry experts recommended that Kashmir Leaf replace the organic cane sugar and honey it uses with less costly high-fructose corn syrup, Kashmir Leaf refused because of the company's mission to provide a high-quality, organic beverage to consumers. The seven-year-old company has only 37 employees, and its products are available in 30% of the Jammu market. Kashmir Leaf Tea recently received multi-million-dollar investments which will enable the business to expand its national presence.

 Following are some of its future plans: -

A) Kashmir Leaf Tea can develop a national name by adding new product lines, such as organic snack foods and organic coffee.

B) Its marketing research indicates that customers would purchase the organic beverages more frequently if the prices were lower.

Questions 

1)Kashmir Leaf Tea can achieve growth by aggressively selling its beverages in current markets where loyal customers will help boost word-of-mouth. Will it be the right choice for the company? Why or why not?

2)Should market penetration for Kashmir Leaf Tea be implemented at the functional level of the company? Yes or no.? Please provide reasons.

3)You are supposed to develop the following plans for the company

A) corporate level strategy 

B) Strategic Human Resource plan 

C) Align both of the above and share at least two benefits of this alignment.

Question One

Yes, the company that is using the strategy of word to mouth is making the perfect choice. The word of mouth advertising is technique that is being used in marketing by a business to utterly have a roundtable discussion about the products, strategy, services, and brand of the business. The word of mouth is composed of organic word amplified word of mouth.

Amplified Word Of Mouth

Amplified word of mouth happens when the marketers start a campaign that is intended to accelerate or the word of mouth in in communities.

Organic Word Of Mouth

It happens naturally in an event where people supports because they are contented with the product and have naturally accepted the produced to an extent of offering their support.

Brand loyalty: it is what makes the customers come back to get the product persistently because they are happy with the product. It is a kind of a positive brand.

Brand Trust. It is also a positive word of mouth which explains a portrayal that a product makes the customers happy and is being recommended.  

Question 2

Yes, the penetration market belonging to Kashmir Leaf Tea is extensively implemented at the functional level.

Functional areas that require a functional strategic plan and decision are:

Marketing Strategy  

 It cohabits three primary factors i.e control, the p[process of implementation, and planning. For the effective implementation of the company's marketing strategy, the company must assess the situation of the company applying the SWOT criteria.  The company may employ a number of techniques including; direct, social, relationship, or personal marketing.

Financial strategy

This ranges from creating a worthwhile budget, raising of capital, finding of sources and a way of applying funds to payments of dividends and so on and so forth. Notably, products of Kashmir Leaf markets   managed to cover a approximate of 30% of the Jammu markets. Importantly, Kashmir Leaf Tea registered a positive a multimillion investments.

A production strategy that is aimed at as several manufacturing systems  , the operational cost for production, and supply management and logistics.

A development and research strategy that is mainly includes a penetration in the markets, the development of the product and strategies in business.

Question 3

A. cooperate strategy

 It is divided into four main parts:

Stability strategy; the Kashmir Leaf if, at all, will be refused shall continue giving a quality beverages for its customers.

Expansion Strategy; the Kashmir Leaf Tea shall come up with a lasting plan that will be tasked to add new products for example snacks and a type of inorganic coffee.

Retrenchment strategy; this strategy makes sure that a number of activities are retrenched I n order to reduce the costs.

Combination strategy; the company of Kashmir Tea Leaf amalgamates the three cooperate strategies.

B. Strategic Human Resource Plan

The process begins with a strategic evaluation of the present staff needs, the goes notch ahead to foresee the future in as far as staffing is concerned.  The Tea Leaf then will have to align the company's organizational strategy having in mind the need for planning and dire requirement in implementing the hiring and retaining of the new employees, based on the company's requirement in changes, especially on innovation among other factors.

C. Align both of the above and share at least two benefits of this alignment.

The alignment of the plan in human resource strategy and cooperate strategy enhances the satisfaction as well as the performances of the company's employees.

It makes sure that the two teams aligns strategically to each other and this has greatly boosted the company in achieving its goals and objectives.

It helps in significantly increasing their power of decision making and influence in organization.  

Step-by-step explanation

While hiring the workers of Kashmir Leaf Tea, the HR department must focus to forecast the future needs of the company, the company should ultimately evaluate and asses the future preferences of the efficient employees especially on parameters of innovation and expertise. The demand for forecasting is all round explanation that is used to determine the future needs for a human resource.