question archive 1) Describe the downward demand spiral and its implications for pricing decisions

1) Describe the downward demand spiral and its implications for pricing decisions

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1) Describe the downward demand spiral and its implications for pricing decisions.

2) Will the financial statements of a company always differ when different choices at the start of the accounting period are made regarding the denominator-level capacity concept?

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Answer:

1.

The downward demand spiral is the continuing reduction in demand for a company's product that occurs when the prices of competitors' products are not met; as demand drops further, higher and higher unit costs result in more and more reluctance to meet competitors' prices.

2.

No--it depends on how a company handles the production-volume-variance in the end-of-period financial statements

for example, if the adjusted allocation-rate approach is used, each denominator-level capacity concept will give the same financial statement numbers at year-end.

 

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