Which level of engagement best describes your online behavior? How could your favorite brand move you to a higher level using the principles in the chapter?

 

Based on the Six (6) Levels of the Engagement Pyramid, I describe myself as "Observing" specially in my online behavior. Like in a certain way engagement in patronizing my favorite healthy food products of Nestle - Good Food, Good Life.

I am "Observing" because my primary engagement goals is I am inspired with their healthy food products and continually curious with more of their newly release products. Likewise, I am interested in their multi diversity organization that also being emphasized in every ads they are addressing too. Their involvement to such campaigns promoting their products like in International Women's day and many to mentions has keep me aware. I keep myself updated through indirect communications by visiting their websites, liking their social media ads. Upon frequent observation, I even decided to join their Awareness causes events.

Through observation, this brand moves to higher engagement by patronizing their products. and now that I am engaged in a business type using organic spa services and we frequently purchases Nestle milk powdered product, I might say I escalated my engagement level to "Following", and after seeing the best result effect of powdered milk in Organic spa, It moves me into the level of "Endorsing". As we continue our business and expand, I think our level of engagement for this particular products will moves into "Contributing" as we do also promote the benefits of our Organic Spa treatment using Nestle's powdered milk.