How did TCCC position Coke Life? Which customer segment did Coke Life target?

Answer:

TCCC situated Coke Life as a diminished sugar form of the Coca-Cola Classic. In light of the measure of sugar, the CSD advertise is classified into: full-sugar drinks and no-sugar drinks. Rather than endeavoring to engage the whole commercial center, Coke Life targeted the half and half shopper portion. This portion contains customers who esteem both the sweet taste of sodas, but at the same time are aware of their general well being. Along these lines, Coke Life's client fragment are grown-ups searching for indistinguishable incredible taste from customary Coke yet with normally improved stevia and less kilo joules. . Coke Life professes to contain 35 percent less sugar than Classic Coke. Coke Life has been classified as an advancement that should energize the grown-ups focused on, while likewise drawing individuals into the CSD classification. Coke Life's overwhelming shading is green with a little leaf showing the no calorie stevia leaf. TCCC has additionally made eco-accommodating jugs made 100 percent of recyclable materials to house Coke Life.