First Read The Reports Of The Three Other Teams That Participated In PharmaSim (In Doc Sharing Area)

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First Read The Reports Of The Three Other Teams That Participated In PharmaSim (In Doc Sharing Area). Then Write A Quick Summary Of Each Team's Strategy (INCLUDING Your Own). Finally, Compare And Contrast Your Team’s Strategy With The Other Three Groups' And Identify Improvements For Each (Yours And Theirs).   I Have Attached The Two Douments Needed TeamB Is My Team And The Other Document Has All Teams In Succession

Note: Again, You Must Read The Reports Carefully  Here Is Example:      The Strategy For Group B Was To Advance Allround’s Brand By Adding A Line Extension. Based On Allround’s Great Brand Awareness And The Belief That There Was A Market For A Children’s Cough Liquid, Group B Introduced Allround +. Group A Had A Similar Thought Process But Arrived At A Different Conclusion. Although There Is A Market For Medicine Specifically Targeted Towards Children, We Could Not Ignore The Cough And Allergy Market. Our Long Term Strategy Was To Introduce The Unique Non-Drowsy Allergy Capsule While Our Short Term Strategy Was To Capture Some Of The Cough Market. Group B Marketed Their Line Extension To Compare To Coughcure. Group A Chose Not To Go This Route Because We Would Not Have Any Competitors When We Introduced Our Unique Allergy Product, Allright. I Do Think It Was It Was A Good Idea For Group B To Add A Line Extension And Looking Back On The Simulation, Group A Wishes They Would Have Added One. However, I Think It Would Have Been More Effective To Introduce The 4-Hour Cough Liquid Instead Of The Children’s Cough Medicine.

Group A And B Also Had Different Advertising Strategies. When Group B Introduced Their New Line Extension, The Advertising Budget Was $6 Million While Group A Budgeted $15 Million For The Introduction Of Our New Product.  Since Group B Was Introducing A Line Extension And Not A Whole New Product, It Makes Sense That The Advertising Budget Was Lower, However, I Think Group B Would Have Benefited From An Increase In Their Advertising Budget For At Least The First Period. Group B Also Put A Lot Of Emphasis On Advertising The Benefits Of Their Product Messaging. Since Their Product Did Not Have A Unique Benefit, I Think It Would Have Been More Valuable To Place More Emphasis On Comparison. Similar To Group A, Group B Struggled With Sales Force In The Beginning Of The Simulation And Greatly Benefited From Purchasing The Sales Force Report To Compare Their Sales Force Numbers To The Competition.